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How AI is Set to Change the Pharmaceutical Market

Published by salestrip on

The Medicine industry is one that can never fade. Rather, the demand for quality medicine is ever increasing in today’s world. The medicines that the pharmaceutical industry provides is thus based on the data collected after analysing the needs of those in need.

All this information is hence used in a variety of decision-making processes from whether a medicine or drug should be marketed and sold to which ones are the most popular in demand. This is where big data, AI (Artificial Intelligence) and other technological advancements can come in massive use for the pharmaceutical industry. By providing easy methods and techniques to effectively tailor their business according to their customer base, the pharma market can see a swifter business in the future.

The reason why AI is said to change this industry, therefore, is because it can allow suppliers to effectively streamline and personalize the medicine treatment process for all customers. AI can also transform and better the Research and Development, one of the most important function, in the pharma industry.

Let’s see the criteria under which AI will make the most significant effect.

Monitoring the Market

This age of technology has seen a wide use of social media. It is the one thing that connects people living far and beyond to one another. Hence, a lot of personal data and information can also be seen exchanging and sharing on this platform.

When data is available in such abundance, the question here is: Why isn’t it used for a better cause?

The data can be used to analyze and identify the ailment or treatment a person is going through, using AI. This is done by using AI for real-time monitoring or social listening.

After correctly identifying the problem niche, the AI can be programmed to effectively reach out the people in need for providing advice and solutions.

Furthermore, AI can also help in analysing the satisfaction of the patients with respect to their condition and treatment, which can be valuable data for R&D.

Bridging Information Gaps

There are many medical conditions which are regularly diagnosed in a number of people. However, the reason or the cause behind such diseases or conditions has never been pin-pointed. This is because there is massive information gap, which evades us from the core reason of such medical conditions.

A common example of such an inexplicable medical condition is the heart attack rate difference between men and women.

Such information gaps can be bridged easily by the integration of AI monitors on social platforms. This way information shared freely on health apps, message portals, etc. can be used to identify gaps present in the medical records/understanding of any condition or disease.

New Representative of Medical Institutes

With the changing time, and growing technological advancements, there has been a change in the way basically every industry interacts with their customers. Therefore, the pharmaceutical market is no different.

People are getting more and more attracted automatic diagnosis for basic health conditions. Automatic diagnosis provisions are provided through real time medical services.

This is where AI is said to improve and spread the real time, on-demand medical diagnosis services for all people. By using AI, these processes can be executes in seamless manner, giving an ultimate experience to patients with respect to convenience and comfort.

Superior Healthcare Services

Almost every industry requires their service provider to have empathy with their customers. However, healthcare on the top list of such industries. This is because it is very important for people in the pharmaceutical industry to know exactly what their customers are facing/going through, to provide them with better treatments and services.

If more and more pharma companies start integrating themselves with AI, it will help them get a better understanding of the types of patients they cater to, the conditions they have and the treatments that they are going through.

This is how Artificial Intelligence can turn the dynamics of the way pharmaceutical industry functions currently. With data being available freely and openly through online platforms, it is time for every pharma company to dive into the benefits that AI can offer!

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Salestrip SFA is a best in class online pharma reporting software for medical representatives.


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