Sales Force Automation and Effectiveness Blogs
Let’s accept it: markets have become more dynamic and competition aggressive for the pharma companies. Thankfully, technology advancements are unfolding a slew of opportunities to identify the gap and better manage pharma business operations to keep the business growing by the implementation of sales force automation solution. Salesforce automation software Read more…
During the past two decades, the pharma companies have registered significant growth and revenues, that’s $1.27 trillion globally. Behind the scene: the growth followed by digital innovations that have armed pharma specialists with tools and systems to improve their productivity and gain an edge in the competition. Digitization makes it Read more…
The motivated salesforce is always ready to crush the deals. When the sales reps keep winning, their motivation keeps expanding like a mushroom. With technology progress, the obsolete marketing tools have become an enemy, making the team’s performance go southwards. In times of recession, uncertainty, and digital change, the pharma Read more…
Managing field staff reports, analyze the work, handling HCPs database, assessing sales and stock closing reports, and tracking the field reps’ location is quite a task when done manually. The slow and tedious process that’s full of errors won’t allow the sales reps to effectively approach the increased number of Read more…
The pharma companies are the backbone of many nations that manufacture and export medicines to the international markets and employ millions of people. Post-corona outbreak, like every industry, the drastic changes are seen in the pharma landscape across the globe. The dynamic industry is facing unpredictable challenges. Upskilling the staff Read more…
In the last decade, a dramatic shift witnessed in the pharma industry in the way the sales reps engage with HCPs. The gala changes such as the face-time with HCPs is continuously diminishing (Even, not an option due to pandemic) and field marketing cost is rising are observed in the Read more…
A couple of questions – What does the future hold for the pharmaceutical marketing space? Do you think the sales reps carrying a marketing material in the hands and visiting the HCPs office works in the long run? Does shooting in the dark game continue to impress, engage, and convert Read more…
Gone are the days when sales reps visit the physicians, shake hands, and provide the material in the hospital or clinics. The world’s ill-famous coronavirus has made it a reality Well, the physicians are also expecting digital communication, e-detailing, relevant material, and individualized experiences for a long time, but, still, Read more…
To really win in the modern age, it’s essential to solve humans first. The sales and marketing team of pharma industry making efforts to sell the product to the HCPs is no exception, where it’s not possible to access and sell something to the HCPs unless they care about what Read more…
In the new age of customers, the name of the marketing game is ‘Customer experience,’ where the customer is a king with no sales pitches required. The bitter truth of the sales pros life is they can win at selling only when they can help customers to win in a Read more…