Sales Force Automation and Effectiveness Blogs
Market like the year you are in!” Gary Vaynerchuck The pharmaceutical company is no different when it comes to convincing the HCPs for the drugs to prescribe to the patients. The sales reps are made to market the drugs in a way that’s preferred by the HCPs such as using Read more…
Multichannel Marketing In Pharma
In the last decade, a dramatic shift witnessed in the pharma industry in the way the sales reps engage with HCPs. The gala changes such as the face-time with HCPs is continuously diminishing (Even, not an option due to pandemic) and field marketing cost is rising are observed in the Read more…
A couple of questions – What does the future hold for the pharmaceutical marketing space? Do you think the sales reps carrying a marketing material in the hands and visiting the HCPs office works in the long run? Does shooting in the dark game continue to impress, engage, and convert Read more…
In the new age of customers, the name of the marketing game is ‘Customer experience,’ where the customer is a king with no sales pitches required. The bitter truth of the sales pros life is they can win at selling only when they can help customers to win in a Read more…