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Multi-channel Marketing In Pharma – Is It A Devil Or A Boon?
Multichannel Marketing In Pharma
Sales Force Automation and Effectiveness Blogs
Multichannel Marketing In Pharma
In the new age of customers, the name of the marketing game is ‘Customer experience,’ where the customer is a king with no sales pitches required. The bitter truth of the sales pros life is they can win at selling only when they can help customers to win in a Read more…
Since 2005, the e-detailing make inroads into the pharma landscape to add a layer of digitization on the presentation which was delivered through brochures and booklets. Initially, it was difficult for the companies to warmly-cuddle the digitization of sales conversation and convinced the sales reps to leverage it as a Read more…
Do you find the prospects not converting despite the sales reps are working longer than an eight-hour job? If so, it’s bewildering because, in the fierce competition, the most precious possession (Prospects) is not converting after the bundles of investment on the sales team. What do you conclude- the sales Read more…
Increasingly, the businesses are warmly-embracing sales force automation software in India to turn up the sales reps into super sales reps, but they forget one thing- sales reps are not in the office, they are on the field. While on the field, the sales reps have to do a lot Read more…
The meaning of Sales Force Effectiveness is improving the skills and capabilities of the sales force in an organization. This is done to better their performance and hence facilitate the overall growth of the organization. One strategy to achieve higher sales force effectiveness, is to direct majority of the sales Read more…
The Indian pharmaceutical sector plays a significant role in fostering growth and development. By producing 20% to 24% of global generic drugs and exporting 40% of its total produce to other countries, the industry has a major contribution to India’s GDP. Considering its present growth rate, the Indian Brand Equity Read more…